Thai Showcase was established by the office of Prime Minister and the Ministry of Commerce to provide an international platform for local creative talent.As a whole, Thai Showcase demonstrates the kingdom’s individuality and enterprise. It also leads to the creation of jobs and an improved quality of life by promoting innovation and investment at home.
Thailand is globally renowned for its impressive culture and crafts. As part of the Modern Thailand campaign, a number of products and brands have been selected that are taking traditional knowledge and translating it into a contemporary context. The products are quintessentially Thai and exemplary of the kingdom’s commitment to quality and craftsmanship. The showcase will be found in flagship and pop-up stores around the world.